Ready to take your media business to the next level? Look no further than the experts at Omeda who have compiled a list of top tips to scale up your company. First up, prioritize your audience by leveraging analytics to understand their behavior and preferences. Next, focus on content creation by developing a strong editorial calendar and increasing the variety of formats you offer. Don’t forget about optimization, whether it’s ensuring your website is mobile-friendly or utilizing email marketing automation. Finally, invest in technology that can streamline processes and improve efficiency, from a customer data platform to programmatic advertising tools. By implementing these strategies, you’ll be well on your way to media domination.
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Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more. Email, social media, event appearances. More. Now you’ve also got a whole lot more content to produce, all while you’re trying to figure out how to get some income out of this whole thing. Suddenly you need to transform from content creator to a full marketing team. With all those new factors to consider, it’s easy to forget what really matters: making content that serves your audience and keeps them coming back. In this post, learn how to scale your publication without impacting quality. 1. Audit your existing content Before making any big decisions, take stock of your current content. Besides just evaluating the numbers, ask yourself: Is the content up to date and relevant? Can it be
Scaling up your media business? Here’s where to start. – Omeda was originally published on Omeda