SMS marketing is not dead yet! Despite the growing popularity of social media, email marketing, and other digital communication channels, SMS marketing remains a relevant and effective tool for businesses looking to promote their products or services. This is because SMS messages are more accessible and have a higher open and response rate compared to emails. However, businesses must ensure that they follow proper SMS marketing regulations and best practices to avoid annoying customers and potentially facing legal penalties. Some tips to maximize the effectiveness of SMS marketing include customizing messages for specific audiences, having a clear call-to-action, and ensuring that the messages are timely, relevant, and valuable to the recipients. Remember, SMS marketing may be old-fashioned, but it’s still a reliable and practical marketing approach that businesses can use to reach and engage with their targets.
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Your marketing could use a boost. SMS marketing is an effective way to increase customer loyalty and engagement, and it’s easier than you might think. In this guide, we’ll give you the basics of SMS marketing and show how to use it to boost customer retention. Let’s get started! What is SMS Marketing? SMS marketing (also called ‘text marketing’) refers to the practice of businesses sending marketing messages via text SMS. The messages can range from discount and promotional offers and discounts to reminders and shipping notifications. As an opt-in marketing form, contacts must subscribe to receive SMS communications from the brand. In this way, SMS marketing differs from social marketing, where businesses share public content for readers to like or follow. Further, SMS – like email marketing – is an owned channel. So marketers have complete control over who receives the SMS message, the content shared, when to send