Sending an email can feel like shouting into the abyss when it bounces back, and the truth is, it happens to the best of us. But what is a soft bounce, and is it something to be worried about? Fear not, dear reader, for the team at Displayblock has got you covered. Essentially, a soft bounce is a temporary issue—like an inbox that’s full or an email too large to deliver—that can prevent your message from getting through. Unlike a hard bounce, which is a permanent failure due to an invalid email address, a soft bounce usually indicates that you can try again later. So, the key takeaway is don’t panic if an email bounces back with a soft bounce, just try again later or troubleshoot the issue with your email service provider.
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There are two broad categories that are used to classify the many causes of email bounces. These are hard-bounced emails for unrecoverable failures and soft-bounced emails for sporadic, transient, or reputational problems. Creating and maintaining your sender reputation won’t happen overnight, just as it won’t happen when you expand your list. The effectiveness of your email marketing efforts also heavily depends on how you handle bounced emails. Read on to find out more about soft bounced emails, how they might affect your email marketing campaigns, and what you can do to protect your reputation as a sender. What are soft-bounced emails? A soft bounce occurs when an email delivery attempt is made to a mail server, but the email is not immediately accepted and is instead rejected. This can happen due to various reasons, such as a full inbox, a server outage, or a message that is too large to