Email marketing can be a boon or a bane; it all depends on how seriously you take your deliverability game. To set you on the path to email enlightenment, Spamhaus recently launched an “Email Deliverability 101” e-book that everyone who is anyone in the email industry is talking about. This handy guide covers everything from email authentication to the importance of bounce handling and subscriber segmentation. It even debunks the perception that sending emails to purchased lists is a good idea. The e-book aims to educate marketers on the art of crafting emails that are delivered to the intended inbox instead of getting sent to the spam folder or being blocked, subsequently damaging their credibility. With practical tips and a lighthearted tone, this e-book is a must-read for everyone who has ever sent an email, or at least for those who want their emails to be opened.
Excerpt from the main article:
Did you know? Spamhaus has a free eBook to help email marketers know how to do the right thing.With an introduction by Annalivia Ford, one-time postmaster for AOL (remember them?), this deliverability guide from Spamhaus will walk senders through the concepts of deliverability and email reputation, how to not look like a spammer, and other important things you need to know to stay on the right side of email marketing best practices.And they don’t even make you opt-in to get access to it. Click here to download.And don’t forget to join Spamhaus’ Matthew Stith and me on Tuesday, March 21st at 9am central time for a live webinar where we’ll talk blocklists, Spamhaus, domain reputation and more. You can register here.
Spamhaus Deliverability 101 eBook was originally published on Spam Resource: All Things Deliverability
