If you’re looking to up your eCommerce game, content marketing might be the key to driving traffic and increasing sales. A recent blog post from Constant Contact put together some helpful tips for crafting content that speaks to your audience and showcases your products in a way that resonates. Focus on creating guides, demos, and reviews that put your product in context, and distribute them via social media and email marketing channels. Make sure you have clear calls to action in each piece of content so that interested customers know where to go to purchase. By using content to build a relationship with your customers, you’re more likely to see repeat purchases and build a loyal fan base.
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Imagine if one marketing strategy could completely change your relationships with your customers. With ecommerce content marketing, that dream can become a reality. There’s a reason the phrase “content is king” — first coined by Bill Gates in his 1996 essay — has been used so much to describe the benefits of content marketing that it