At the recent Email Evolution Conference, experts gathered to discuss the future of email marketing. Here are some key takeaways: personalization is expected to become even more important, with AI helping to tailor content to individual users; interactivity and gamification will continue to be popular ways to engage audiences; and email deliverability will remain a top concern, with experts recommending that companies focus on building their own email lists instead of purchasing them. Additionally, marketers were urged to embrace the shift to mobile-first design and to prioritize accessibility for people with disabilities. Overall, the future of email marketing looks bright, but it will require companies to stay on top of evolving customer expectations and technology trends.
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If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference, better known as the EEC. We did all the things one normally does at a conference, including networking, taking notes, and handing out adorable plush moose (aka, Litmoose). Totally normal. Anyway, we couldn’t attend a landmark event like this without recording it for posterity. So without further ado, here are a few of our team’s takeaways from the 2023 ANA Email Evolution Conference! The Litmoose are on the loose! Drop by and say hi to @carinslater, @logansandrock, and @hannahjtiner at the @ANAmarketers Email Evolution Conference!#ANAEEC pic.twitter.com/GvzvKZ0rIf — Litmus (@litmusapp) February 7, 2023 Test, test, and test some more Are you testing your emails, your audiences, your creatives? You should be testing
The 2023 ANA Email Evolution Conference (EEC) – Litmus was originally published on Litmus
