We all rely on email, and now, email can rely on us! That’s right, email marketing workflows can now be automated and streamlined for maximum effectiveness. Litmus, an email marketing software company, recently compiled a list of tips for creating a successful email marketing workflows. First, consider your audience and craft messaging tailored to their individual preferences. Next, use automation tools to send targeted messages based on behavior and data analytics. Don’t forget to use clear calls to action and track your results to refine your approach in the future. Email marketing may seem like a blast from the past, but with these tips, you’ll be able to freshen up your marketing game in no time.
Excerpt from the main article:
If you look after an email program, you’ve probably been asked: “Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. Yet 70% of respondents said their email workload increased. And 45% are contending with more last-minute email changes than they have in the past. Yikes! How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? And how do you manage email design, development, and content? Our recommendation: set your email team up for success with an email marketing workflow— one that is defined less by control and more by flexibility. The Ultimate Email Marketing Workflow Toolkit Discover seven of our favorite tools
The 3-Phase Email Marketing Workflow Broken Down – Litmus was originally published on Litmus