Ah, the dreaded Promotions tab in Gmail. We’ve all been there – eagerly awaiting an important email, only to realize it was filed away with discount codes and newsletters. However, fear not, dear readers, as Gmail is rolling out some updates to improve the Promotions tab experience. According to email marketing platform Litmus, these changes include a grid view option, a more prominent sender image, and the ability to save emails to your inbox. The update also includes a feature that allows emails to display their entire message without having to click through to the sender’s website. While this may seem like a small change, it could have a big impact on email marketers as it gives them more control over how their emails are presented to users. So, cheers to a more organized inbox, and say goodbye to those missed emails.
Excerpt from the main article:
Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks. Context is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. Some people may try to work around the folder to land in the primary inbox, but repeat after me—the promotions tab is not the spam folder. It’s a valuable tool for email marketers that’s about to get even more useful. “When people visit the Gmail Promo Tab, they’re signaling right then that they’re in a deal-finding and shopping mood. It’s quite valuable to brands to have an important deal or great product shown with rich images, in the right place (the Promo Tab), at that moment.” —Hank Leukart, Product Manager
The Gmail Promotions Tab is Getting More Interesting – Litmus was originally published on Litmus