Email marketing seems like a blast from the past, but in reality, it’s one of the most effective tools in the marketing arsenal. A recent post on Benchmark Email’s blog lays out the essential features of useful email marketing software. Personalization is key, but so is the ability to segment audiences and send targeted messages. Automated drip campaigns and triggered emails offer timely follow-ups to prospects and customers. Email design and responsiveness also factor into the success of email campaigns, but don’t forget about analytics for insights into subscriber behavior. It’s not just about getting your emails delivered but also getting them opened, clicked, and lead to conversions. With a good combination of these elements, email marketing can still pack a punch in today’s marketing landscape.
Excerpt from the main article:
Email marketing is the marketing holy grail for most businesses. Given that the ROI for email marketing is around $36 for every $1 spent, it’s no surprise. Email marketing builds customer loyalty, provides valuable information, nurtures leads, and increases awareness and direct sales. The most important part of running a successful email campaign is to… The post The Most Impactful Features Your Email Marketing Software Needs appeared first on Benchmark Email.
The Most Impactful Features Your Email Marketing Software Needs was originally published on Blog – Benchmark Email