No one likes a boring email, so why not add a little pizzazz to your preview text? That’s right, the little-known preview text hack could be your secret weapon in email marketing success. Preview text, also known as snippet text, is the brief description that appears next to the subject line in most email clients. By default, email clients usually grab the first few words of your email as preview text. But with this hack, you can add a unique and intriguing line of text to catch your reader’s attention and entice them to open your email. It’s as simple as adding a snippet of text in the HTML code of your email. So, make your emails stand out with this simple hack and watch your engagement rates soar.
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Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line—(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines). That means you’re left with two choices: Go long and have it cut off, which can create embarrassing truncation. Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. Enter, the little-known third choice… The preview text hack Did you know you can create white space after your desired preview text so that email clients don’t pull other distracting text or characters into the envelope content? In most cases, all you
The Preview Text Hack You May Want to Use in Every Email – Litmus was originally published on Litmus