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The truth about cold leads

A recent blog post delves into the truth about cold leads in the world of email marketing. The post discusses the challenges and common misconceptions surrounding cold leads and provides tips on effectively reaching and converting them. The author emphasizes the importance of personalization and providing value in order to build trust and establish a relationship with potential customers. The post also highlights the role of segmentation in targeting the right audience and improving the success rate of cold lead outreach. Whether you’re a seasoned marketer or a newcomer to the field, this post is a must-read for anyone looking to maximize the potential of their cold leads.

Excerpt from the main article:

A friend recently shared a link to a spammer’s blog post bragging about how what they’re doing isn’t illegal. Weird flex, but OK. Going on your blog and defend your business model that way? “We’re not actually breaking the law! We promise! Cold lead emails are totally legal!” You do what you gotta do, I guess. But remember, farts are not illegal either, and they’re just about as broadly unloved as cold lead email campaigns.So, yeah, duh. Spam is not illegal. I’ve been pointing that out for years – here’s me mentioning back in 2010 that CAN-SPAM does not actually prohibit spam. It’s legal, flat out. But, as an argument to defend bad practices, “this is legal” is a red herring. What you should be asking is: how does CAN-SPAM regulate spam and what does it say about mail filtering and blocking? As I wrote about just a couple of

The truth about cold leads was originally published on Spam Resource: All Things Deliverability

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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