Are you tired of your HTML emails ending up in the spam folder instead of your audience’s inbox? Inline CSS styling may be the solution. This technique involves including CSS code within the email itself rather than relying on external stylesheets. Not only does this improve email deliverability rates, but it also ensures that the email’s design remains intact regardless of the recipient’s email client or device. However, it’s important to keep in mind that not all email clients support inline CSS, so it’s crucial to test your emails thoroughly before sending. With a little bit of coding magic, you can increase the effectiveness of your email marketing campaigns and leave spam filters in the dust.
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Crafting an HTML email that lands all the right punches is no child’s play. Sure, it allows you to deliver a user experience par none, but not without first demanding an incredible volume of hard yards from you. If you were to picture an HTML email as one giant machinery, you’d be remiss not to regard the several constituent nuts and bolts that keep it in place, i.e., the best practices that are followed while developing one. Among these crucial components is CSS or Cascading Style Sheets. CSS, in email, dictates how various HTML elements, like tables, images, colors, buttons, and the like appear in the email. Moreover, it also enables you to introduce animations and effects to your templates. In a nutshell, it breathes life into your emails, laying the foundation for increased engagement and interactions. Here’s a comparative look of how an email looks with and without the
Using inline CSS in HTML Emails – Email Uplers was originally published on Email Uplers