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HomeConsultantsEmail Tool TesterWhat is a Drip Campaign? The Ultimate Guide

What is a Drip Campaign? The Ultimate Guide

Drip, drip, hooray! EmailToolTester serves up a delightful crash course on drip campaigns – the email marketing sensation that’s making waves. Wondering what all the fuss is about? Drip campaigns are a series of automated, triggered emails sent to subscribers at strategically timed intervals. They’re perfect for nurturing leads, onboarding new customers, or simply keeping your audience engaged. Ready to dive in? EmailToolTester shares a treasure trove of tips for crafting the perfect drip campaign: from defining your goals and segmenting your audience to crafting captivating content and measuring your success. With their sage advice, you’ll be creating seamless, engaging drip campaigns in no time. Don’t just dip your toes – dive headfirst into the world of drip campaigns and watch your email marketing success make a splash!

Excerpt from the main article:

Have you ever subscribed to a newsletter or a blog and received an email newsletter after days or a few weeks, only to forget why you subscribed to them in the first place? Me too, and the immediate action I tend to take is to hit that “unsubscribe” button at the bottom of the email. If you’ve recently started a small business or already have an established one, drip campaigns can solve this frustrating experience for your users. When I worked with Swapstack, a marketplace that helps newsletter writers and sponsors connect for relevant sponsorships, we were catering to two types of users: writers and sponsors. Sending the same welcome email (or other helpful resources) to two different types of users was out of the question. It just wouldn’t work. So, we had to find a way to segment our users based on their actions, i.e., the type of account

What is a Drip Campaign? The Ultimate Guide [year] – was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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