Email validation is a crucial process for businesses that rely on email marketing. However, traditional methods of email validation in PHP are outdated and can result in false positives or negatives. The solution? A newer method called email verification which goes beyond traditional validation by verifying that an email address actually exists and can receive mail. This can ensure that businesses are not wasting time and resources on invalid email addresses, ultimately resulting in more successful email marketing campaigns. Some email verification services include Kickbox, BriteVerify, and ZeroBounce. So, if you’re still relying on old-fashioned email validation methods, it’s time to upgrade to something better – your business (and your email subscribers) will thank you!
Excerpt from the main article:
What It Means to Validate an Email Address in PHP–and Something Better was originally published on Kickbox Blog