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HomeConsultantsInbox CollectiveWhat’s a Blocklist, and Why Should I Care About Them?

What’s a Blocklist, and Why Should I Care About Them?

Are your emails getting blocked? Don’t take it personally. It could be due to your IP address being on a “blocklist”. This is essentially a list of internet addresses that have been flagged as possible sources of spam or unwanted content. In other words, your emails could be getting caught in the crossfire of someone else’s bad behavior. But fear not, dear reader. There are steps you can take to fight back against these pesky blocklists. Firstly, make sure you’re not actually spamming anyone (duh). Secondly, regularly monitor and check if you’re on any blocklists. And finally, if you are listed, reach out to the list operator and show evidence that you’re not a bad actor. By following these steps, you can ensure your emails make it to the inbox, and not the spam folder.

Excerpt from the main article:

These stories are presented thanks to beehiiv, an all-in-one newsletter suite built by ex-Morning Brew engineers. It comes with built-in growth tools, customizable templates, and best-in-class analytics that actually move the needle — all in an easy-to-use interface. If you want to start a newsletter or are looking to grow your existing email list, sign up and try beehiiv absolutely free — no credit card required. I’ve read stories about email blocklists, but I’m not sure what they are or who runs them. Is this something I should be worried about with my newsletter? Could they stop me from sending my newsletter to readers? Let’s start with a straightforward answer: A blocklist is a list of IP addresses or domain names that are identified as sources of spam or other types of unwanted emails. These blocklists are maintained by big international organizations — more on them in a moment —

What’s a Blocklist, and Why Should I Care About Them? | Inbox Collective was originally published on Inbox Collective

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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