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HomeESPsiPostWhy are unsubscribe links at the bottom of the page?

Why are unsubscribe links at the bottom of the page?

Have you ever scrolled all the way to the bottom of a marketing email and found a tiny “unsubscribe” link? Well, it turns out that’s not just some cruel joke from the marketing department. According to a recent report, email providers like Gmail and Yahoo place a higher priority on emails with easy-to-find opt-out links. So not only is it a legal requirement to include an unsubscribe option, but it may also improve your chances of avoiding the dreaded spam folder. The report also found that personalized subject lines improve open rates, but emails with the recipient’s name in the opening greeting actually decrease click-through rates. So make sure to keep it personal but not too creepy. Overall, it seems that making clear and easy-to-find options for subscribers is the key to successful email campaigns.

Excerpt from the main article:

You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails?   Email Never Sleeps Episode 3, Season 2 with Michelle Norton In a recent episode of “Email Never Sleeps,” Andrew Kordek, VP at iPost, and Michelle Norton, a Solutions Architect at List Engage, discuss the significance of unsubscribe links and why they are typically found at the bottom of marketing emails.   The conversation begins with Andrew questioning who put the unsubscribe link at the bottom of emails and why. Michelle suggests that many companies hide the unsubscribe link because they fear losing subscribers but notes that there are better strategies than hiding the link.    If someone

Why are unsubscribe links at the bottom of the page? was originally published on iPost: Email & Messaging Software Platform

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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