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HomeESPsEmmaWhy Brands Should Be Using SMS to Future-Proof Their Business

Why Brands Should Be Using SMS to Future-Proof Their Business

As brands look for innovative ways to engage with their customers, SMS marketing remains a powerful tool that should not be overlooked. In a blog post for Emma, inbound marketing specialist Matthew Ryan highlights the reasons why SMS marketing is a no-brainer for businesses looking to future-proof their brand. According to Ryan, SMS marketing boasts an impressive open rate of 98%, making it a highly effective way to reach customers where they are. The immediacy of SMS messaging allows for real-time engagement, providing brands with an opportunity to deliver personalized, time-sensitive messages that resonate with their customers. Additionally, SMS marketing is accessible and cost-effective, enabling small and large businesses alike to harness its power. Ultimately, as consumers continue to demand authentic, personalized interactions with brands, SMS marketing offers a valuable solution to meet those expectations.


Excerpt from the main article:

When it comes to reaching and making an impression on consumers, two key marketing channels are essential to effectively communicate your message and encourage a reaction from readers: email and SMS. Email and SMS are the top two preferred channels for receiving brand updates, and there’s never been a better time to create a multi-channel marketing strategy, using SMS along with email, to reach customers at any level, wherever they are. In fact, 91% of customers are interested in signing up to receive SMS from a brand (According to Attentive’s 2021 SMS Marketing Consumer Trends Report). And, not only do consumers want to receive SMS, but they’re also more likely to engage with SMS, compared to other marketing channels. Now is the time to build relationships with consumers The marketing landscape has transformed in recent years, and consumers have increased their expectations in regard to what they receive from marketers


Why Brands Should Be Using SMS to Future-Proof Their Business – Email Marketing Software That Works For You | Emma Email Marketing & Automation was originally published on Blog Posts Archive – Email Marketing Software That Works For You | Emma Email Marketing & Automation

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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