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HomeESPsConstant ContactWhy Your Business Can’t Afford to Use Purchased Email Lists

Why Your Business Can’t Afford to Use Purchased Email Lists

Picture yourself as a bigwig business, keen to expand your email list and broaden your reach. You could purchase an email list, but should you? Constant Contact delves into this question, outlining the pros and cons that come with taking this shortcut. Let’s start with the negatives: buying an email list can lead to a high level of spam complaints and may harm your email sender reputation. On the flip side, a purchased list can provide you with a head start in reaching out to new prospects, with some lists specifically tailored to your desired audience. But wait, there’s more! Ultimately, Constant Contact concludes that it’s better to build your email list organically through strategies such as website sign-ups, social media campaigns, and event marketing. Don’t take a shortcut when it comes to your email list; your reputation and customer trust is worth the extra effort.

Excerpt from the main article:

Email marketing can sometimes feel like a numbers game, and for a good reason: It takes a lot of contacts, messages, and quality content to get results. If the focus is on quantity, there’s a temptation to pursue a quick fix — and there’s no speedy solution quite like a purchased email list.

Affordable and extensive, purchased email lists give the purchaser immediate access to numerous email addresses. These may be categorized by job title or demographic groups, and vendors promise that these addresses will expand your reach and build brand awareness.

Why Your Business Can’t Afford to Use Purchased Email Lists was originally published on Constant Contact

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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