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HomeESPsDripWhy Your Ecommerce Brand Needs an RFM Analysis (And How to Do...

Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)

Hey techies! Do you want to boost your email marketing strategy? Well, the key is RFM analysis. What is RFM, you might ask? It stands for Recency, Frequency, and Monetary value – the three things you need to know about your customers to make your email campaigns a success. This technique can help you segment your contacts and create personalized experiences that can increase engagement and revenue. With RFM analysis, you can identify high-value customers who have made recent purchases and frequent visitors who haven’t purchased in a while. This results in targeted campaigns that are tailored to each group, focusing on moving customers to the next level of engagement. So, don’t wait! Use RFM analysis to step up your email marketing game ASAP.

Excerpt from the main article:

It’s no secret that personalization holds the key to successful email marketing.

Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It) was originally published on Drip Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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