Email communication has never been more critical for businesses than in 2020, with COVID-19 prompting many customers to stay home and communicate digitally. However, crafting email copy that connects with the audience and encourages them to act is essential. In this blog post, Action Rocket provides a step-by-step guide to writing effective copy for emails. Firstly, it suggests focusing on the customers’ pain points and the benefits of the product. Secondly, the post recommends including a call-to-action that is clear and concise. Finally, crafting valuable content that resonates with the audience and fosters relationships is key. With these tips, businesses can create engaging email copy that speaks to their audience, resonates with them, and creates stronger bonds.
Excerpt from the main article:
A QA (Quality Assurance) checklist is always useful to complete at the end of an email copy task. But what’s even more useful is to have all these things in mind before starting to write! Take a look at our guide for writing great copy so you can ensure that your QA checklist is full of lovely ticks and your client receives the best possible results.1. Meet the briefLet the brief be your guide. Read it, then read it again, and refer closely to it as you write. Look out especially for the client’s messaging requirements and their brand/product’s unique selling points. Straying from the brief will result in an unhappy and confused client.2. Use the copy brand guidelinesFollow everything from exactly how the client refers to their products and their brand name, to whether they use upper or lower case for certain words and how they like to use
10 QA tips for writing your email copy | ActionRocket was originally published on Email Design Review | ActionRocket
