As email marketers, we all know the importance of a great subject line, but did you know that the colors used in your emails can also greatly impact engagement? In a recent study, researchers found that using shades of blue and green can evoke emotions like calmness, trust, and hope, which in turn can lead to higher click-through rates and conversions. However, it’s important to consider your brand’s color palette and use colors that align with your branding. The study also found that colorful CTAs can increase engagement, with red and orange being the most attention-grabbing choices. But don’t go too crazy with the colors – too many can confuse the reader. Stick to a few strategic choices to boost engagement and create a memorable brand experience.
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[This post was originally published on 20th Oct 2021. It has been updated on 28th April 2023.] First impressions matter! This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make an impression. Needless to say, the product being marketed needs to make good use of this time period. Email marketers tend to experiment with the subject line and preheader text to boost open rates but once the subscriber opens the email, what they do next relies heavily on the design. In the above email, even before you read the words in the email, your attention immediately falls on the bright scenery and the blue color standing out against the sea of lavender and mild yellow. Next, you notice the subtle animation of the flowers gently moving on either side of the image, and as you move ahead
6 Hacks to Create a Beautiful Email Design Using the Right Colors was originally published on Email Uplers