The author writes about a consulting discussion that did not work out due to the potential client’s use of cold leads and purchased lists, which are not conducive to deliverability success. The author cannot force their advice onto others and can only help when their input is desired and accepted. The author believes in best practices and cooperation and suggests avoiding bad practices that do not usually work well. The author is vindicated by the fact that the domain of a “cold leads warming tool” has been blocklisted by Spamhaus, proving that their guidance is based on practical experience and understanding.
Excerpt from the main article:
A few weeks ago, a particular consulting discussion with a potential client ended up not working out — cold leads and purchased lists, which is not really something a deliverability consultant can help with, without a complete 180-degree turn around in practices. Not everybody’s willing to do that.”You can bring a horse to water, but you cannot make him drink,” as the old saying goes. I can only help when my advice is desired and the other person is interested in accepting that advice. And I can’t force it; my advice goes only where it is welcome and wanted.So, life goes on and we move on to the next one. Oh, well. I understand where people are coming from, and that they sometimes face challenges that I don’t face. I hope they’ll eventually come around and want to work within a best practices framework, but for me to try to
A random rant about best practices and bringing the horse to water was originally published on Spam Resource: All Things Deliverability