This article provides an update on the current state of BIMI support as of April 2023. BIMI, or Brand Indicators for Message Identification, is an email specification that allows email senders to display a brand or company logo alongside their email messages in various email applications and webmail platforms. BIMI is overseen by a collaborative email industry group called the AuthIndicators Working Group. The article lists which mailbox providers and webmail platforms currently support BIMI and implementation considerations, including the requirement for a verified mark certificate to implement BIMI for Gmail and Apple users.
Excerpt from the main article:
It’s been a while since I published a current state of BIMI support across the internet service provider (ISP) and mailbox provider (MBP) community, so here you go: this is the current status of BIMI across the email ecosystem, accurate as of April 2023.What is BIMI? Brand Indicators for Message Identification (BIMI) is an email spec that allows email senders to display a brand or company logo alongside email messages when displayed in different email applications and webmail platforms. It helps to promote trust and security by requiring proper underpinnings of email authentication and a Yahoo study indicated that the logo display can increase chances that recipients will interact with your email messages. The BIMI specification is overseen by a collaborative email industry group known as the AuthIndicators Working Group, comprised of email senders, email receivers, email security and deliverability experts.Which mailbox providers and webmail platforms will display BIMI logos?Supports
BIMI ISP Status in April 2023 was originally published on Spam Resource: All Things Deliverability
