Aweber, the email marketing company, has released a new feature aimed at making email composing quicker and more efficient. The “distraction-free mode” can be enabled by clicking the new button on the right-hand side of the email editor. Once clicked, everything apart from both the subject and message window fades from view, giving the writer a minimalist interface to work with. With buttons to add media also visible on this page, writers can quickly add images and videos without the temptation to stray from the task at hand. This little addition will save valuable seconds for email marketers rushing to build their campaigns and help them focus more on crafting their messages than getting distracted by formatting or other accidental events.
Excerpt from the main article:
You know the wonderful feeling when you’re on a roll writing and the words are coming easily? That feeling is called flow. The psychologists Mihaly Csikszentmihalyi described flow as: Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost. One of our main goals is to keep you focused on writing your message when you’re in that flow state. Today we’re releasing an update to the message editor that will help keep you in your writing zone when you want to add content or style text in your message. This menu is great — I like that I don’t actually have to drag things into my email. Johann Just type “/” Now if you want to add
Build Emails Faster and with Less Distraction | AWeber was originally published on AWeber
