Sending an email has become the new equivalent of visiting Grandma when she’s in the hospital. The difference is that instead of bringing flowers, marketers are bringing ads, and instead of making sure grandma’s okay, they’re making sure the bottom line isn’t suffering. As healthcare marketing can be a sensitive area, hospitals need to strategize their email campaigns carefully. Firstly, hospitals should segment their email lists based on patient behavior (new patients, repeat patients) to target the right message to the right people. Secondly, hospitals should provide valuable information to their patients, such as advice and educational resources, rather than just trying to make a sale. Thirdly, hospitals should use calls-to-action to encourage patients to schedule appointments, but not every email should end with “Book Now!”; differing calls-to-action keep the email engaging. By following these rules, hospitals can ensure their emails are curing the bottom line, not killing it.
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Email marketing may not be the most popular subject among healthcare providers, but it is an important marketing strategy that can hugely benefit healthcare organizations. A great healthcare email marketing strategy can attract more clients to your facility and keep them satisfied with your excellent services. In addition, it’ll help you stand out from the competition and boost your return on investment. Therefore, investing in email marketing makes perfect sense for your hospital or private practice. But where exactly should you start? Read this article to learn more about the importance of this digital channel for hospitals and how to use email marketing effectively for optimal ROI. Why Is Email Marketing Important For Hospitals? A well-executed email marketing program enables a hospital to nurture long-lasting relationships with its clients. You can achieve this through the following: Send timely and personalized email messages Educate clients through helpful email content Differentiate your
Email Marketing For Hospitals: The Ultimate Guide  was originally published on Email Marketing Automation Platform for Thriving Businesses