Email marketing may seem old-fashioned, but it is surprisingly efficient when promoting mobile applications. Moosend reveals how to make the most of email marketing for apps, starting with capturing emails from users at sign-up. Companies can actively grow app downloads with minimal effort by sending onboarding emails to new users, engaging them with essential tools and features, and providing them with a clear call to action fostering user behavior. Using automated emails for mobile marketers with relevant content boosts user experience and helps with retention. Lastly, creating emails that include app updates, events, and promotions provides the perfect opportunity to engage with users and to keep their interest. It’s time to embrace the power of email marketing and use it to promote apps in a cost-effective way.
Excerpt from the main article:
Email marketing has become one of the most versatile tools to promote your business cost-effectively. Due to its nature, companies of all sizes and industries, including mobile app marketers, can use it to reach their target audience, increase engagement and boost conversion. Today, we’ll see how to build a simple yet effective email marketing for apps strategy, including: the benefits tips to get started email tools you can use So without further ado, let’s start. Benefits Of Email Marketing For Mobile Apps As mentioned above, email marketing has numerous benefits for businesses. These apply to your mobile application as well. More specifically, email will help you: Reach your target audience: target users with email marketing campaigns tailored to their needs based on interests, behavior, and demographics. Increase downloads and sign-ups: adding links to your emails can encourage subscribers to download your app. Boost app usage and engagement: keep them informed
Email Marketing For Mobile Apps: Tips & Tools  was originally published on Email Marketing Automation Platform for Thriving Businesses