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HomeToolsLitmusFoundations of Copywriting: 3 Lessons for Email Marketers

Foundations of Copywriting: 3 Lessons for Email Marketers [Free Guide]

If you are struggling to write good email copy, Litmus has got you covered. It is time to stop overlooking the importance of email copywriting, and this webinar will set you on the right track. In an hour-long session, Justine Jordan from Litmus teaches the Foundations of Email Copywriting. She covers the importance of email copywriting, tips for crafting strong subject lines, email body best practices, and writing for mobile. One key takeaway is that email marketers need to have a clear understanding of their audience to be able to write effective emails. Additionally, they must get the most important information to the top of the email to ensure readers get the message that is being conveyed. In summary, watch this webinar for some tips and tricks on improving your email marketing game!

Excerpt from the main article:

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too! It takes research, technique, trial and error, and of course, testing. That’s why we (along with our email friends at AWeber) created Foundations of Email Copywriting—a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Lesson 1: Finding Your Why Lesson 2: Writing Email Copy Lesson 3: The Email “Envelope” GET YOUR GUIDE Read on for a quick preview (or dive into Foundations of Email Copywriting today!). Lesson 1: Finding Your Why First things first: who are your subscribers? What brings them to

Foundations of Copywriting: 3 Lessons for Email Marketers [Free Guide] – Litmus was originally published on Litmus

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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