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HomeConsultantsInbox CollectiveHow Tinder Made Me a Better Copywriter

How Tinder Made Me a Better Copywriter

In a classic case of “love (or at least career insight) can be found in the most unexpected places,” a copywriter has discovered that the dating app Tinder can actually improve her skills. By crafting and testing different versions of her own Tinder profile, she’s learned valuable lessons about the importance of brevity, using clear language, highlighting unique qualities, and engaging the audience quickly. While she’s still waiting for the perfect match on the app, she’s already found success in applying these lessons to her work – and offers them as tips to other writers: get to the point, don’t use jargon, be original, and capture attention fast. Who knew swiping left could be so educational?

Excerpt from the main article:

These stories are presented thanks to Litmus, the all-in-one marketing platform that empowers you to build, test, review, and analyze emails more efficiently and effectively than ever so you can get the most out of every send. Optimize and personalize your emails to maximize ROI and create exceptional brand experiences for every subscriber. Learn why 700,000+ professionals across companies of all industries and sizes trust Litmus to make every send count. The best place to practice your copywriting skills isn’t in newsletters or on social media channels like LinkedIn. It’s on Tinder. Tinder’s an online dating app where users see potential matches in their area. On Tinder, you’ve got just a few seconds to make an impression. If a user likes your profile, they swipe right. If not, they swipe left — and that potential match is gone forever. My time on Tinder taught me how to communicate with one

How Tinder Made Me a Better Copywriter | Inbox Collective was originally published on Inbox Collective

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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