Constant Contact, the email marketing software company, has announced that they will be adding a marketing automation component to their platform. The feature will include automation workflows that can be set up by users based on the behaviors of their email list subscribers. The company has made attempts to improve its platform in order to compete with new players in the email marketing space. With the inclusion of automation workflows, businesses using Constant Contact will be able to make data-driven decisions while also being able to create more targeted email campaigns. The move to automation will allow businesses to personalize the experience for subscribers and increase overall engagement rates. Do you think this move will put Constant Contact at the forefront of the email marketing race? We will have to wait and see.
Excerpt from the main article:
With today’s constantly evolving digital marketing landscape, savvy business owners know that they must be able to embrace change and adapt quickly. But the danger of always prioritizing rapid-fire decision-making is that a fast-paced timeline can occasionally lead to undesirable consequences. To open up time and allow for a more measured and thoughtful approach to
How to Choose the Best Marketing Automation Platform was originally published on Constant Contact
