Buttons are an essential element of a successful email campaign, but they can also be a cybersecurity risk. In this blog post, email design experts provide tips on creating safe and effective email buttons. Key takeaways include using HTML instead of images to create buttons, avoiding URL shorteners, designing buttons with a clear call-to-action, and using colors that are easy to see but don’t look too much like website links. The post also includes a helpful checklist to ensure that email buttons are secure and user-friendly. By following these guidelines, email marketers can help protect their recipients from phishing scams while increasing click-through rates. So, keep these tips in mind for designing bulletproof email buttons!
Excerpt from the main article:
In many ways, your CTA (Call-to-action) button is the heart of your email. The copy you draft and the design language you adopt is ultimately informed by the desire of leading your readers to that one location in the email where the magic takes place eventually- the CTA button. It is what spurs your subscribers into action, holding the key to your conversions. So, that makes it downright imperative that your CTA buttons be accessible to and viewed by everyone, irrespective of what email client they are using or the viewing preferences they have configured, right? Well, that brings us to the concept of bulletproof buttons, something that we are going to address at length in this blog. Curious to learn more about them? Dive right in! Understanding “Bulletproof” When the context doesn’t involve tanks, jackets, and armor, one doesn’t normally come across the term “bulletproof,” you’d agree? Hence, before
How to Design Bulletproof CTA buttons in Email was originally published on Email Uplers
