In the world of email marketing, a migration between email service providers is a necessary evil. But, like any difficult task, it can be managed by following a few key steps. Start by identifying your goals, selecting a new provider, and planning for data migration. Make sure to map out your email workflows and assess any necessary changes to avoid confusion and increase efficiency. Don’t forget to test before the actual migration and notify your subscribers of any changes. Finally, monitor the results and make any necessary adjustments. While migration may seem daunting, with careful planning and execution, it can be a smooth process that can help improve your email marketing efforts. So, don’t be afraid to take the plunge and switch providers when the time is right.
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Afonso Salgado, writing for SAP Emarsys, explains exactly what you’ll need to keep in mind when planning a move from one email service provider or email marketing platform to another. It’s a great high level overview of all of the relevant migration steps. It might be worth bookmarking this if you plan to change platforms soon, even if you’re not moving everything over to Emarsys.Click through to read: How to Plan a Smooth Migration Between ESPs.