Marketing automation has been the talk of the town for a while now, but what’s next for this industry? Constant Contact’s blog post highlights some key trends to watch out for in 2022. Firstly, personalization will continue to be a major focus, with marketers expected to use more real-time data to personalize campaigns according to customers’ preferences. Secondly, marketers will leverage more artificial intelligence to automate repetitive tasks and increase efficiency. Thirdly, omnichannel marketing will become even more important as customers expect a seamless experience across all channels. Finally, interactive content, such as augmented reality and virtual reality, will provide more engaging user experiences. So, buckle up and get ready for automation 2.0, where personalized experiences and interactive content reign supreme.
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Imagine if Rosey, the robotic maid from The Jetsons, could help you with your business marketing. With today’s marketing automation trends, that fantasy isn’t too far off. There’s something exciting about the idea of futuristic technology making my life as a marketing professional easier. Although we’re not living in 2062, the year that show was set
Marketing Automation Trends to Know in 2023 was originally published on Constant Contact
