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Targeted Email Marketing: The right email, to the right person, at the right time

Do you feel like your email marketing strategy is falling flat? Don’t worry, because targeted email marketing is here to save the day. This strategy allows you to send personalized messages to specific groups of subscribers, increasing the chances of them actually opening and engaging with your email. The key is to segment your audience and tailor your content to each group’s interests and preferences. You can also use analytics to track the success of your targeted campaigns and adjust your strategy accordingly. Remember, the goal is to create a positive customer experience and build long-term relationships, not just make a quick sale. So, take the time to craft thoughtful, relevant emails and watch your engagement rates soar.

Excerpt from the main article:

In an ideal world, all your contacts would engage with every email you send. After all, they consented to receive marketing emails from you, right? Unfortunately, anyone who’s ever dabbled in email marketing knows that this is rarely (if ever), the case. In reality, many contacts don’t open emails from businesses, let alone read and click through. Worse, some unsubscribe and even report the emails as spam! So, how do you create emails that attract, engage and convert contacts? Short answer: targeted email marketing. Sending targeted emails to your contacts is one of the secrets to building an effective email marketing strategy, because they persuade contacts to open, read and click links in your emails. In this article, you’ll learn (with practical examples), how to create successful targeted email marketing campaigns, that are sure to increase your engagement rates and drive conversion. What is Targeted Email Marketing? Targeted email marketing

Targeted Email Marketing: The right email, to the right person, at the right time – was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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