Are you tired of boring emails cluttering your inbox? Check out these stand-out emails from April 2023, compiled by the email marketing experts at Litmus. One standout example comes from the cosmetics brand Glossier, which incorporated playful animations and personalized content to entice readers to purchase their latest skincare products. Meanwhile, Bed Bath & Beyond impressed with a clever interactive quiz that recommended personalized bedding options based on users’ answers. Even the MLB got in on the fun with an email featuring a game-day ticket giveaway and a humorous meme. These examples prove that with a little creativity and personalization, emails can be an effective tool for engaging with customers and driving sales. So, say goodbye to boring emails and hello to some inbox entertainment.
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This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email, and you delivered! From glorious explanations and illustrations of ALT text, to text-only variations, there’s lots to appreciate and learn from in this roundup. Read on to check out your favorite emails of April 2023! Type E The Exeter Review Pokemon Day Type E Built by: @Paul_Airy We love this email! Not only is it a great example of clean design that uses the principle of progressive enhancement (Carin Slater taught us a new word and now we’re never not using it), the content also discusses the guidelines that the email itself meets. Highlights include: Shoutout to the The Web Content Accessibility Guidelines (WCAG) Examples of what bad ALT text looks like in your subscriber’s inboxes (Yikes!) Useful acronym for remembering
The Litmus Team’s Favorite Emails of April 2023 – Litmus was originally published on Litmus
