In this month’s email update, there were some fascinating insights in terms of email client usage, including the rise of Apple iPhone mobile email opens. Additionally, the importance of “preheader” text in emails was discussed in terms of encouraging more opens and clicks, while A/B testing can be used to maximise the effectiveness of subject lines. In terms of design, it was suggested that email marketers should consider focusing on “responsive design,” so content effectively adapts to various screen sizes. Finally, the update covered how Artificial Intelligence (AI) can be used to personalise email campaigns, although brands are also being warned to be careful not to cross expected data privacy boundaries.
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And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes. Cofense releases Protect+ email security for mid-market organizations. Red Sift enhances its email security offering through expanded Validity partnership. The FBI issues a warning over spoofing scams in phishing emails. Tech retailer Currys warns about a scam email that offers a free kettle to customers. New QBot email attacks use PDF and WSF combo to install malware. Litmus launches new capabilities to empower the creation of inclusive, accessible emails for all (). AutoGPT will soon disrupt your
This Month in Email: Email Marketing News from March 2023 – Litmus was originally published on Litmus