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Understanding & Handling Bounces

Email bounces are a pain, but their importance can’t be underestimated – not only do they impact your deliverability and sender reputation, but they can also lead to unnecessary expenses if you’re sending to non-existent addresses. Kickbox has released a guide aimed at helping marketers understand why bounces happen, how to fix them, and how to prevent them from happening in the first place. Whether you’re facing hard bounces (permanent errors) due to dead addresses or soft bounces (temporary issues) because of full inboxes or email filter barriers, it’s important to take action, such as cleaning email lists or fixing coding and formatting issues. Furthermore, Kickbox suggests implementing measures such as double opt-ins and segmentation to ensure email relevance and reduce the number of bounces overall.

Excerpt from the main article:

Email Deliverability Unfiltered Bounces are a receiver’s way of saying, “Hey, I can’t accept this message.” Sometimes it’s an “I can’t accept this EVER” (like a hard bounce), and sometimes it’s an “I can’t accept this right now, I’m tired” (like a soft bounce). How that bounce reply is transmitted back to a sender and the information about why varies greatly from receiver to receiver, making it very challenging to understand not only what a particular denial means but what to do with it. And this isn’t just something email marketers deal with. It’s also email service providers, mailbox providers, and more. They may unintentionally create more questions than they solve. These questions and more are explored with the help of experts from SocketLabs, Word to the Wise, iContact, Adobe, Mailkit, Kitaboo, and me, your favorite Kickbox deliverability geek, Jennifer Nespola Lantz. Join us as we explore the ins and

Understanding & Handling Bounces | The Kickbox Blog was originally published on Kickbox Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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