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HomeESPsEmmaWhat A/B Testing Is & Why Smart Marketers Do It

What A/B Testing Is & Why Smart Marketers Do It

Hey there, tech enthusiasts! It’s time to boost your marketing knowledge with some A/B testing. Have you heard of it? Basically, it’s a practice that smart marketers swear by. In a nutshell, A/B testing is when different versions of marketing materials (like emails) are sent out to different groups to see which one performs better. This helps companies make data-driven decisions on what content resonates with their audience. It’s a game-changer, folks. Not only does A/B testing save time and money, but it can also lead to significant improvements in metrics like open rate and click-through rate. So, let’s all take a page out of the smart marketer’s playbook and start testing those emails!

Excerpt from the main article:

When marketers have a clear understanding of what their audience wants, an effective campaign will move consumers to the next phase of the customer journey — this is the gold standard of successful Relationship Marketing. There’s no doubt that marketers need a constructive method to help them determine which marketing assets, tactics and more will elicit the highest levels of engagement. Using A/B testing, otherwise known as split testing, marketers have the ability to move their business metrics in a positive direction by creating campaigns driven and backed by data, eliminating the guesswork of what elicits action from your audience. What is A/B testing? A/B testing is a marketing experiment in which you take two or more versions of a variable, such as a headline, length of content, landing page design, etc., and show segmented audiences the individual versions of content. This process entails that one audience group will view

What A/B Testing Is & Why Smart Marketers Do It was originally published on Blog Posts Archive – Email Marketing Software That Works For You | Emma Email Marketing & Automation

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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