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HomeESPsiPostWhat is an open rate? Email Marketing 101

What is an open rate? Email Marketing 101

Email marketing can be difficult – not only do you have to craft the perfect message, but you also have to make sure it’s actually being seen. That’s where open rates come in – the percentage of sent emails that are opened by their recipients. High open rates mean you’re resonating with your audience, while low open rates can indicate your message isn’t landing. To improve your open rate, try crafting a compelling subject line and using a recognizable sender name. You can also experiment with send times and segmenting your audiences to target them with more relevant content. Keep in mind that open rates aren’t the end-all-be-all of email marketing success – click-through rates and conversions are also important metrics to track. By focusing on improving your open rate and using it to inform your overall strategy, you can build a better email marketing campaign.

Excerpt from the main article:

Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it’s essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we’ll examine email open rates, how they’re calculated, and what you should use them for. What is an open rate? First, let’s define what an open rate is. An open rate is a metric used in email marketing that measures the number of times a recipient opens an email. This is usually expressed as a percentage of the total number of emails sent. For example, if you send 100 emails and 20 of them are people who opened, your open rate would be 20%. BigCommerce says: An Open Rate is an email marketing metric

What is an open rate? Email Marketing 101 was originally published on iPost: Email & Messaging Software Platform

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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