Moving to a new Email Service Provider (ESP) can be daunting, but with these expert tips, it can be a smooth transition. Firstly, it is essential to choose the right ESP by conducting research, understanding the vendor’s offering, and comparing it to others in the market. Then, create a checklist that covers the entire migration process, including finding solutions to issues during the migration. Once the migration is complete, testing everything thoroughly and ensuring its customizability is essential. In addition, updating domain records, working on deliverability, and notifying subscribers of the migration is also crucial. Finally, monitoring the systems post-migration can ensure long-term success. By following these steps, businesses can avoid potential issues and enjoy a seamless migration to a new ESP.
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Change is the only constant. I’m sure you have heard or read it in the past. But let me assure you, this won’t be the last time you’ll come across this adage. In the current times, when the economy has become so unpredictable, a recession is lingering around the corner, and marketing budgets are taking a toll, you need to be on edge to fulfill your objectives. And for that to happen, change becomes inevitable. If you are looking to change your ESP portal, you have to evolve at the same time. Changing ESP email providers involves moving an organization’s email marketing infrastructure to a new provider. The importance of ESP migration grows in today’s “pressure cooker” market, where organizations must adapt quickly to survive. Maybe, it’s about time to make your ESP your USP. When you are sure to hit your bottom line in such a volatile economy, you
10 Steps To Do a Smooth ESP Migration in a High-Pressure Economy was originally published on Email Uplers