Email marketing has been around for a decade, and Oracle’s Marketing Cloud has seen its evolution from a humble ‘batch and blast’ tactic to a dynamic and personalized communication method. This progression has primarily been attributed to the rise of big data, allowing marketers to be more targeted with their content. The days of spamming inboxes and hoping for engagement are over; savvy marketers now use data to determine the best time, frequency, and messaging for each individual customer to optimize chances of success. Moreover, personalization is key, as customers have come to expect tailored experiences and are more likely to engage with content when it is tailored to their unique needs. Email is here to stay, and its future will be more personalized and data-driven than ever before.
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Email marketing has changed dramatically over the past decade—and will continue to evolve over the next decade, driven by 3 trends: tighter privacy restrictions, better omnichannel orchestration, and more machine learning and AI.
10 Years of Email Marketing Rules: What’s Changed & What’s Next [on-demand webinar] was originally published on Modern Marketing Blog