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HomeESPsOracle Marketing Cloud13 Warning Signs of Email Deliverability Problems Ahead

13 Warning Signs of Email Deliverability Problems Ahead

Are your emails ending up in the spam folder or not being delivered at all? Here are 13 warning signs that you may be facing email deliverability issues. First, check your email metrics and look for a decrease in engagement rates, such as open rates, click-through rates, and conversions. Another warning sign is receiving spam complaints or having a high number of unsubscribes. Monitoring your email reputation and ensuring proper authentication is also important. If your emails contain spam-like content, HTML errors, or lack meaningful subject lines, they are likely to be marked as spam. Lastly, keep your contact list clean and up-to-date by regularly removing inactive subscribers and monitoring email bounces and delivery errors. Following these tips can avoid email deliverability problems and ensure your message reaches your intended recipients.

Excerpt from the main article:

Nothing harms email marketing performance faster than having email deliverability problems. Here are 13 warning signs to watch out for, so you can catch issues before they become big problems.

13 Warning Signs of Email Deliverability Problems Ahead was originally published on Modern Marketing Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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