If you’re in the world of email marketing, it can be tough to navigate all the different metrics you need to track to make sure you’re hitting your KPIs. Thankfully, email marketing experts InboxArmy have put together a helpful guide that breaks down the most important stats to watch and how to optimize them. Key takeaways include the importance of open rates, click-through rates, and conversion rates and how to use each to fine-tune your email campaigns. The guide also touches on factors like bounce rates, list churn, and list growth, which are all crucial to making sure you’re reaching the right audience with your messages. Overall it’s a great primer on how to use data to make your email campaigns more effective – something that’s always a valuable skill for any marketer.
Excerpt from the main article:
By now, if your business isn’t leveraging email marketing as part of your marketing, you’re missing out on three important things: Getting more leads/conversions Building a solid brand presence Establishing a direct line of communication with your customers. However, if you’re already a step ahead and have started your campaigns, the next step is to optimize them. Marketing, in any form, requires a detailed understanding of performance metrics. This helps you spot bottlenecks and opportunities. If you’re not leveraging email marketing KPIs, you’re losing potential growth opportunities, not to forget conversions. This post will give you a comprehensive outlook of all the necessary email marketing KPIs your business could start measuring and scaling your campaigns. Let’s get started. The Need For The “Right” Email Marketing Email marketing is the next best thing after the development of the internet. Having a direct line of communication with an audience that’s primarily willing
15 Email Marketing KPIs & Metrics You Should Track was originally published on InboxArmy
