Is your email list looking a little dusty? It might be time for a good scrubbing. Inbox Army’s latest blog post explains the importance of email list cleaning and provides some useful tips on how to do it effectively. Not only can cleaning your list improve deliverability and engagement, but it can also help you stay compliant with regulations like GDPR. The post emphasizes the importance of identifying inactive subscribers, updating contact information, and removing invalid or bounced email addresses. And don’t forget to segment your list based on engagement levels to tailor your messaging to specific groups. So, get out the broom and dustpan and start cleaning that email list – your subscribers (and your bottom line) will thank you.
Excerpt from the main article:
One of the possible reasons for low open rates is an ill-defined or outdated email list. Implementing an email list cleaning exercise to do away with contacts who have become disinterested or disengaged can help enhance your email deliverability. So, if it’s been a while since you’ve reviewed your email, ASAP may be a good time to start. In this article, we’ll take a closer look at email hygiene and walk you through the nitty-gritty so you can have a sparkling new list that serves its purpose. What Does Email List Cleaning Mean? Email list cleaning – also called email scrubbing – is the practice of regularly analyzing, reviewing, and updating an email contact list by weeding out inactive and irrelevant contacts from the database. The resulting, cleaned email list is more responsive to subscriber preferences and generates more productive interactions with contacts. For instance, depending on your business, you
25 Best Email List Cleaning Services & Tools was originally published on InboxArmy