Have you ever felt the frustration of browsing an e-commerce website only to give up on a purchase before completing it? You’re not alone- according to a new report, the average e-commerce bounce rate (the rate at which visitors leave a site after viewing only one page) hovers around 45%. But fear not, there are several strategies that online retailers can use to keep customers engaged and move them towards a purchase, including optimizing page load times, improving site layout and navigation, and using clear, concise product descriptions and images. Other tactics include using retargeting ads to remind customers of items they’ve left in their virtual shopping carts and offering promotions such as free shipping or discounts. So don’t let a high bounce rate get you down- with a little creativity and effort, there are plenty of ways to keep customers coming back for more.
Excerpt from the main article:
Imagine you ran a brick-and-mortar store that got 100 unique visitors per day.
5 Effective Ways To Reduce Bounce Rate For Ecommerce Stores + Examples was originally published on Drip Blog