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HomeESPsSendGrid5 Ways to Elevate Your Email Marketing With Social Media Data

5 Ways to Elevate Your Email Marketing With Social Media Data

Email marketing is not dead but needs to evolve to keep up with changing trends. With social media being one of the most powerful tools in marketing, SendGrid suggests combining it with email campaigns to leverage both channels. Integrating social media metrics and data into email campaigns can help tailor content to individuals or demographics. Social media can also be used to increase email sign-ups and build email lists. It’s important to ensure emails are mobile-friendly, as many of them are now read on mobile devices. Personalization is also key, as emails that are tailored to the recipient have higher open and click-through rates. Overall, it can remain an effective marketing tool for businesses by elevating email marketing with social media data and trends.


Excerpt from the main article:

Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.


5 Ways to Elevate Your Email Marketing With Social Media Data was originally published on SendGrid Email Deliverability Blog | SendGrid

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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