If you’re in the business of e-mail marketing, you’re probably always looking for ways to up your open rates. Well, here’s some good news – a blog post on Email Uplers has rounded up some juicy statistics about subject lines that are guaranteed to give you some inspiration. For example, did you know that adding emojis to your subject line can increase open rates by up to 56%? Or that using numbers and statistics can increase them by 17%? Or that using puns can increase them by 7%? If you’re not convinced yet, just take a look at the post – it’s chock-full of interesting data and tips, so you’re sure to find something that will help you improve your e-mail game.
Excerpt from the main article:
How many movies are you planning to catch in the theatres this month? Whatever the number might be, one thing is for sure: You are only considering purchasing tickets for these movies because you found yourself enraptured by their trailers, right? Now you see, just how trailers play a pivotal role in influencing our opinion of a movie, subject lines do that when it comes to emails. 347.3 billion– that’s how many emails are exchanged every day. Inboxes are overflowing, and email fatigue is very, very real. In this scenario, if you want to have a realistic shot at tempting your audiences into opening your emails, you need to step up your subject line game; there are no two ways about it. That subject lines are important is simply not a theoretical claim; it is backed by some pretty solid numbers. Today, our article will delve deeper into some of
8 Email Subject Line Statistics Every Marketer MUST Know was originally published on Email Uplers