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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Email marketing just got an upgrade in sophistication with the integration of Artificial Intelligence. A recent development in Machine Learning technology has enabled companies to personalize how they approach their target market so effectively that recipients can be made to feel it’s coming from a human sender. For marketers, it means setting up valuable information, such as subscribers’ demographics, preferences, and behaviors, and using it to generate content that is relevant. AI also allows for efficiently generating subject lines, optimizing send times, proofreading, and A/B testing that makes email campaigns more efficient and effective. AI-driven email campaigns produce better results while reducing the workload for marketers. AI’s impact on the entire email marketing process results in a better customer experience, increased ROI, stronger customer relationships, and more conversions.

Excerpt from the main article:

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs, AI is everywhere.  But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, what’s the “right” way to use AI in email marketing? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. The journey to modern day AI How is AI regulated today? Guiding principles: Using AI in email marketing responsibly The journey to modern day AI Big tech companies are going all in on AI and it’s shaping the world of marketing. For better or for worse.  How did we get here? While AI

A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer) – Litmus was originally published on Litmus

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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