Email marketing is essential for reaching out to your customers, but sending the same message to everyone on your list is a mistake. Segmentation is the answer, dividing your audience into categories based on any number of factors, including demographics, behavior, or email engagement. Doing so lets you personalize your marketing messages and ultimately drives conversion rates up. So, whether you’re running a huge company or starting a small business, segmentation should always be a key part of your email marketing strategy. Don’t be afraid to experiment with different variables, such as A/B testing two different subject lines or segmenting your email list according to your customers’ geo-location. By doing so, you’ll be able to create truly personalized marketing messages that resonate with your audience, leading to a better return on your investment.
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From newsletters with company updates to promotional emails with coupon codes, our inboxes have become virtual battlegrounds, cluttered with thousands of unread emails we leave for later. Yet, most of those emails never get read. With our inboxes getting flooded by an incessant stream of emails every single day, we have become more discerning when it comes to selecting which emails deserve our attention (and time). The days of mindlessly blasting our mass generic email campaigns are long gone. We now seek relevance and personalization. That’s what we give our attention to, and savvy marketers know it. They understand that effective email segmentation is the key to success with email marketing. In this guide, we’ll dive into the intricacies of email segmentation – from its benefits and best practices to ideas and examples. When you’re finished reading this article, you’ll be armed with everything you need to know to get
All You Need to Know About Email Segmentation | Flowium was originally published on Flowium
