For all you email marketing enthusiasts yearning for a glimpse into the life of an email expert, SendGrid’s candid chat with Alex Brotman, a seasoned email professional, is just the ticket. Brotman spills the beans on all things email, offering a heady cocktail of insights and advice. His mantra? “Know your audience!” He extols the virtues of personalization, customer-centric design, and quality over quantity. He also delivers a one-two punch for deliverability, touting the importance of clean lists and sender reputation. When asked about emerging trends, he casts a vote for interactive emails and AI-driven personalization. And finally, for all aspiring email whizz kids out there, he recommends a hefty dose of curiosity, persistence, and a keen understanding of data. Brotman’s enlightening chat is a veritable goldmine of email wisdom, so dive in and strike email gold!
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How does Comcast decide which mail lands in the inbox versus the spam folder? We learn from Comcast’s senior engineer. The post Ask the Expert: Alex Brotman, Senior Engineer, Comcast appeared first on SendGrid.