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HomeESPsSendGridAsk the Expert: Alex Brotman

Ask the Expert: Alex Brotman

For all you email marketing enthusiasts yearning for a glimpse into the life of an email expert, SendGrid’s candid chat with Alex Brotman, a seasoned email professional, is just the ticket. Brotman spills the beans on all things email, offering a heady cocktail of insights and advice. His mantra? “Know your audience!” He extols the virtues of personalization, customer-centric design, and quality over quantity. He also delivers a one-two punch for deliverability, touting the importance of clean lists and sender reputation. When asked about emerging trends, he casts a vote for interactive emails and AI-driven personalization. And finally, for all aspiring email whizz kids out there, he recommends a hefty dose of curiosity, persistence, and a keen understanding of data. Brotman’s enlightening chat is a veritable goldmine of email wisdom, so dive in and strike email gold!

Excerpt from the main article:

How does Comcast decide which mail lands in the inbox versus the spam folder? We learn from Comcast’s senior engineer. The post Ask the Expert: Alex Brotman, Senior Engineer, Comcast appeared first on SendGrid.

Ask the Expert: Alex Brotman | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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