If you thought email marketing was goth, there’s now a way to add a little color to your inbox with BIMI. Big news in email marketing as BIMI gains support from Onet and Gmail. BIMI, or Brand Indicators for Message Identification, allows brands to showcase their logos in the inboxes of their customers, adding a new layer of verification to each email. The BIMI standard will soon be available for marketers and businesses through Onet and Gmail, with BIMI records being supported in DNS text records. For marketers, this means that if authenticated, customers will see their brand logo in the inbox, giving them an authentic feeling regarding the email’s source. Not only a fun added bonus for marketers but BIMI is also said to help reduce spoofing scams.
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BIMI keeps moving forward! Here are the latest updates on all things BIMI.We’re dropping 2 updates for you regarding BIMI! 1. Another mailbox provider is supporting BIMI! AND 2. Google is now supporting verified check marks!We’ve also updated our mailbox providers supporting BIMI and their requirements for display article and will continue to do so when these announcements are made so you have a one-stop shop for the current status on provider support, UI support, verified marks, and requirements. Now we’re on to the news in more detail!TWO BIG BIMI UPDATESOnet is now supporting BIMIOnet is one of the largest online news platforms and webmail providers in Poland. On April 5th, they announced they are now supporting BIMI within their webmail platform. In order to take advantage of this new support, a sender must have a published VMC and pass DMARC with an enforced policy (p=quarantine or p=reject).Following that announcement